Renowned for its sunny climate, popular surfing beaches, high-rise apartment buildings, and a thriving nightlife , the Gold Coast is a popular Australian destination. Add to the mix the popular bikini 'Meter Maids' in 1965, the Gold Coast Indy Festival and the infamous Gold Coast Magic Millions and you have a modern metropolis that has it all.
By 1925 the permanent population of the Queensland South Coast had slowly increased prompting a new coastal road to be built between Brisbane and Southport. Automobile technology became more advanced and in the 1930s, the number of holiday makers from Brisbane increased even further. The end of World War Two saw the region become a popular holiday destination for returning servicemen and their families. Property prices began rising sharply, the Post War boom had begun. The rising property values began being referred to as the "Gold Coast" by journalists as the land had become more valuable than gold.
In 1949, the beach towns along the coast were joined to become the ‘Town of the Gold Coast’ under one local town council. During the 1960's and 70's large canal developments and residential sub-divisions bloomed. Great beachfront holiday apartments, hotels and skyscrapers shot up, the Gold Coast was no longer swamp and forest but Australia’s most glamorous playground. The hi-rise boom continued during the 1970s and by the time the 1980s came the region had become popular with Japanese property investment. An influx of foreign investment continued to change the Gold Coast, more hi-rise developments, golf resorts and theme parks followed. Dreamworld and Sea World cemented the Gold Coast's reputation as an international tourist centre. The opening of Coolangatta Airport Terminal made the Gold Coast more accessible not only to Australia but to the world.